Police have released unsettling footage of a woman being held at gunpoint during a robbery at the adult store Sexyland in Campbellfield.
Victoria Police spokeswoman Kelly Yates said the thieves targeted the store on the Hume Highway, Campbellfield, on Friday night.
Police have released CCTV footage of the robbery, which shows three men bursting into the store with a drawn shotgun about 10.30pm.
The men fled after grabbing cash. Photo: Courtesy Victoria Police
While one man stands guard at the front door and another walks around the store pushing over display stands, the armed offender points his weapon at a female staff member and forces her to open the cash register.
One of the offenders, armed with a crowbar, then removes cash from the register and the group flee the scene.
Detectives are hoping to speak with anyone who witnessed the robbery or saw a white VP Holden Commodore which was parked outside the store at the time.
Investigators have also released images of the men from the CCTV footage.
The armed offender is described as being aged in his late teens to early 20s, of thin build and 182 centimetres tall.
He was wearing a black cap with “cross bones” on it, a black ski mask, a black hooded jumper, tracksuit pants and white gloves.
The second man, who emptied the register, is described as being of thin build and was wearing a black balaclava, white gloves, black hooded jumper with red-coloured trim and black tracksuit pants with white stripes.
The third man is described as being of thin build and was wearing a black hooded jumper, blue balaclava and a fluorescent yellow rain coat.
Anyone with information about the armed robbery is urged to contact Crime Stoppers on 1800 333 000 or visit: www.crimestoppers.com.au.