Home » News » New campaign confronts child abuse material offenders

New campaign confronts child abuse material offenders

A new campaign is issuing a blunt warning to offenders: if you view child abuse material, you lose everything.

Viewing or sharing child abuse material, including written text-based material, is a serious crime with devastating consequences.

Offenders may believe their actions are hidden behind a screen, but the reality is that viewing child abuse material destroys lives – including their own.

Crime Stoppers Victoria, in partnership with Victoria Police, has launched a new campaign titled ‘What Are You Watching?’, which confronts offenders with this message: your people will disown you if you commit this crime – your friends, your family, your freedom, your future are all at risk.

Crime Stoppers Victoria chief executive Stella Smith said there can be no misunderstanding about the seriousness of these offences.

“Viewing or sharing child abuse material is a deplorable crime. Offenders face arrest, prosecution, public shame, entry on the sex offenders register and lifelong restrictions on their freedom and employment. They will also lose the respect of family, friends and community, and their actions will not be forgotten. The shame associated with this crime will destroy you,” Ms Smith said.

“Our message is clear: if you view child abuse material, you lose everything,” she said.

Victoria Police cybercrime division detective superintendent Tim McKinney said the harsh reality is that the prevalence of child abuse material in society is only growing, and there is no set idea of what an offender looks like.

“It can be anyone – a young person in their teens, someone who is married with a family, people in relationships,” Mr McKinney said.

“Our investigators work tirelessly alongside our partners across Australia and around the world to prevent the abuse of children and ensure offenders are put before the courts to be held accountable for their abhorrent actions. Every online action is traceable, and the message could not be clearer – if you engage in these horrific activities, you will be caught,” he said.

The campaign also urges people at risk of offending to seek help before their behaviour escalates.

Services such as ‘Stop It Now!’ Australia provide free and anonymous support for individuals struggling with harmful sexual thoughts or behaviours towards children, including those who have already engaged in illegal activity such as accessing child abuse material online.

The service also offers advice and guidance to people concerned about someone else’s behaviour.

Crime Stoppers Victoria is also calling on the community to play a vital role in protecting children.

Even the smallest detail in a report can help stop abuse and hold offenders to account.

If you suspect someone is accessing or sharing child abuse material, make a report online at www.crimestoppersvic.com.au or call 1800 333 000.

You can remain anonymous.

Digital Editions


  • Experience musical classics live

    Experience musical classics live

    Experience classic musical songs from The Phantom of the Opera to Cats live in South Morang at the premier Michael Crawford tribute show ‘Phantom’. Keith…

More News

  • New look Hume ready to do

    New look Hume ready to do

    Purchase this photo from Pic Store: 458912 It’s been an off season of change for Hume City in the National Premier League. While Hume finished in seventh and only two…

  • Demons’ ready for challenge

    Demons’ ready for challenge

    Purchase this photo from Pic Store: 507983 Mernda is hoping to lock in a win this Saturday and with it a spot in at least the Diamond Valley Cricket Association…

  • Additional health test for newborns

    Additional health test for newborns

    Victoria has become the first Australian jurisdiction to include sickle cell disease in its universal newborn health screening program. This expansion brings the total number of rare but serious conditions…

  • Residents encouraged to mind water usage

    Residents encouraged to mind water usage

    Residents across Melbourne’s north and west are being called upon to reduce their water consumption as state storage levels fall to 61% of capacity. This current level marks a decrease…

  • Fruity festival returns

    Fruity festival returns

    If you have a green thumb, are an aspiring gardener– or just really love fruit trees– then there’s an event for you. The much-loved Summer Fruit Tree Festival will burst…

  • Finalists announced for AFL community venue award

    Finalists announced for AFL community venue award

    The 2025 finalists have been announced for the AFL’s Ken Gannon Football Facilities Award, recognising the projects that set the benchmark in best-practice design and development to help the continued…

  • New toolkit to help women report abuse in sport

    New toolkit to help women report abuse in sport

    Australian women face significant risk when disclosing gender-based violence in sport and quite often receive inadequate or harmful responses according to new research from La Trobe Univeristy. The research project,…

  • Celebrity alcohol ads slip into teens’ Insta feeds

    Celebrity alcohol ads slip into teens’ Insta feeds

    Celebrities are promoting their own alcohol products on Instagram without a clear disclosure of advertising content and almost all posts are visible to underage users, according to new research from…

  • Funding to improve road safety across Victoria

    Funding to improve road safety across Victoria

    Victorian community organisations and groups will get a total of $600,000 in grants from the Transport Accident Commission (TAC) to develop and implement local road safety projects. The funding, part…

  • Multicultural health committee expanded

    Multicultural health committee expanded

    Victoria’s Multicultural Health Advisory Committee has been expanded in an effort to make the state’s health system more inclusive and increasingly diverse. Health Minister Mary-Anne Thomas unveiled the strengthened and…