The state government announced a new program and guide aimed at helping local councils to unlock the potential of multicultural business precincts across Victoria.
The Good Practice Guide will include practical ideas, from promotional campaigns and pop-up activations to cultural festivals and infrastructure improvements, to help to attract visitors and deliver more benefits for businesses, the broader community and the economy.
Local councils are also encouraged to apply for grants through the $4 million Multicultural Business Precinct Revitalisation Program.
Through this program, up to $250,000 is available per precinct, for projects such as improved visitor spaces, public infrastructure, signage, public art installations and improved shopfront exteriors.
According to the state, multicultural business precincts are the cornerstone of local economies and communities, providing unique places where people gather, shop, work and build cultural connections and friendships – with these vital to Victoria’s economy, enhancing global connections, creating local jobs and enriching the state’s cultural diversity.
Victoria is home to more than 718,000 small businesses, and about 56 per cent of all small businesses are owned by people with at least one parent born overseas.
Small Business and Employment Minister Natalie Suleyman said “our state’s multicultural businesses power our economy, creating jobs, trade and opportunities for generations to come”.
