Hume’s social profile is dominated by young families yet its breastfeeding rates are among the lowest in Australia.
According to Hume council’s community health and well-being plan, breastfeeding is one of the major health-related issues in the community.
According to many authorities, breastfeeding provides infants with optimum nutrition and the best start for healthy immune systems to support their growth and development.
Yet statistics reveal that less than a third of Hume babies are exclusively breastfed until six months of age and even complementary breastfeeding rates are lower than average.
One reason posed by health authorities is that a high proportion of mothers are returning to work and finding limited opportunities to continue breastfeeding.
Other social and cultural influences may also be in play.
The Australian Breastfeeding Association’s Pascoe Vale-Hume group offers mother-to-mother support and resources, as well as information through a national toll-free breastfeeding helpline: 1800 mum 2 mum.
This year is the association’s 50th anniversary.
Pascoe Vale-Hume co-ordinator Caroline Bailey recently awarded Broadmeadows Shopping Centre the association’s Baby Care Room award for its five-star suite, which includes plenty of change space, a toddler play area, lounge suites, a kettle and microwave.
“There are times when shopping with babies and children in a crowded and noisy place can be stressful,” Ms Bailey said.
“Broadmeadows Shopping Centre has shown they care for babies.
“When carers see the accredited Baby Care Room symbol, they know they can also expect hot and cold water, waste disposal and a smoke-free atmosphere.”
More details: www.breastfeeding.asn.au
