Home » News » New campaign confronts child abuse material offenders

New campaign confronts child abuse material offenders

A new campaign is issuing a blunt warning to offenders: if you view child abuse material, you lose everything.

Viewing or sharing child abuse material, including written text-based material, is a serious crime with devastating consequences.

Offenders may believe their actions are hidden behind a screen, but the reality is that viewing child abuse material destroys lives – including their own.

Crime Stoppers Victoria, in partnership with Victoria Police, has launched a new campaign titled ‘What Are You Watching?’, which confronts offenders with this message: your people will disown you if you commit this crime – your friends, your family, your freedom, your future are all at risk.

Crime Stoppers Victoria chief executive Stella Smith said there can be no misunderstanding about the seriousness of these offences.

“Viewing or sharing child abuse material is a deplorable crime. Offenders face arrest, prosecution, public shame, entry on the sex offenders register and lifelong restrictions on their freedom and employment. They will also lose the respect of family, friends and community, and their actions will not be forgotten. The shame associated with this crime will destroy you,” Ms Smith said.

“Our message is clear: if you view child abuse material, you lose everything,” she said.

Victoria Police cybercrime division detective superintendent Tim McKinney said the harsh reality is that the prevalence of child abuse material in society is only growing, and there is no set idea of what an offender looks like.

“It can be anyone – a young person in their teens, someone who is married with a family, people in relationships,” Mr McKinney said.

“Our investigators work tirelessly alongside our partners across Australia and around the world to prevent the abuse of children and ensure offenders are put before the courts to be held accountable for their abhorrent actions. Every online action is traceable, and the message could not be clearer – if you engage in these horrific activities, you will be caught,” he said.

The campaign also urges people at risk of offending to seek help before their behaviour escalates.

Services such as ‘Stop It Now!’ Australia provide free and anonymous support for individuals struggling with harmful sexual thoughts or behaviours towards children, including those who have already engaged in illegal activity such as accessing child abuse material online.

The service also offers advice and guidance to people concerned about someone else’s behaviour.

Crime Stoppers Victoria is also calling on the community to play a vital role in protecting children.

Even the smallest detail in a report can help stop abuse and hold offenders to account.

If you suspect someone is accessing or sharing child abuse material, make a report online at www.crimestoppersvic.com.au or call 1800 333 000.

You can remain anonymous.

Digital Editions


More News

  • More cameras coming to Victoria’s roads

    More cameras coming to Victoria’s roads

    The state government will roll out 35 new fixed cameras, two point-to-point networks and tougher distracted-driving and seatbelt enforcement as part of its Road Safety Action Plan. The state government…

  • New treatment options for anaphylaxis

    New treatment options for anaphylaxis

    Two new emergency treatment options will become available in Victorian schools to support students at risk of anaphylaxis. Education Minister Ben Carroll announced the two new services will soon become…

  • Inquiry into anti-LGBTIQA+ hate crimes

    Inquiry into anti-LGBTIQA+ hate crimes

    The Victorian Parliament’s Legal and Social Issues Committee is moving forward with a formal inquiry into anti-LGBTIQA+ hate crimes. The investigation is designed to analyse the frequency of targeted attacks,…

  • Crack down on dodgy drivers

    Crack down on dodgy drivers

    New reforms are being introduced to protect Victorian taxi or ride-share passengers from being ripped off. The reforms, which come into effect on Sunday 1 March, will make it easier…

  • Sports shorts

    Sports shorts

    Purchase this photo from Pic Store: 471376 Northern FL South Morang has locked in one of its own for the Northern Football League division 2 season. Tyson Gresham, who was…

  • Australia Post ramps up the horse-power for Lunar New Year

    Australia Post ramps up the horse-power for Lunar New Year

    Australia Post is celebrating the Year of the Horse with the release of its Lunar New Year stamp issue, and its first ever ‘DigiStamp’. The traditional Lunar New Year stamp…

  • Hume celebrates pets

    Hume celebrates pets

    Purchase this photo from Pic Store: 534913 Calling all pet owners and animal lovers, Hume Pet Lover and Family Fun Day is being held at Banksia Gardens Community Services at…

  • Eskimo Joe to headline west festival

    Eskimo Joe to headline west festival

    Australia’s beloved alt-rock power trio Eskimo Joe are sure to have audiences up on their feet when they headline the Lincoln Park Twilight Festival. Held on Saturday 28 February at…

  • Voter participation dropped in Lalor by-election

    Voter participation dropped in Lalor by-election

    According to a Victorian Electoral Commission (VEC) report less Lalor Ward voters participated in the 2025 by-election than in the general election 10 months earlier. The VEC by-election report tabled…

  • Wollert man to be questioned in drug syndicate probe

    Wollert man to be questioned in drug syndicate probe

    Purchase this photo from Pic Store: 206998 A 46-year old Wollert man is expected to be interviewed as part of an international drug trafficking investigation that Victoria Police said has…