New Hume campaign encourages vaccination

Hume City council. Photo by Damjan Janevski. 228421_03

Michaela Meade

Hume council is encouraging eligible residents to get their COVID-19 vaccination as part of a new campaign to help the state end the need for lockdowns.

It comes as metro Melbourne’s sixth lockdown as a result of the virus was extended until at least 11.59pm Thursday, August 19.

Hume mayor Joseph Haweil said he hopes the stories shared on radio, print and digital platforms during the campaign will encourage more people to get the vaccine.

“Ultimately, we want more people to have the discussion with their doctor and look to reliable sources of information about the vaccine,” Cr Haweil said.

“This campaign will feature vaccinated people from the community who have gone through the same thought process about whether to get the vaccine.

“They will share what helped them make their decision so that their fellow community members can make the best choice for themselves.”

An information hub on the council website has been established to provide facts about the vaccine as well as links to credible sources, such as the Victorian government website.

The hub will soon feature conversation starters to help people talk to their families and friends about the vaccine and their options.

The website also currently provides information about current restrictions and how they impact the council’s services and facilities.

Cr Haweil said he acknowledged the need for an increase in take up of the vaccine to put an end to lockdowns.

“I can understand why some people have their reservations about a new vaccine, but medical advice is the risks of severe reactions or complications are low – lower than the risk of many other prescription medications that many take without question,” he said.

“The best minds in medicine from around the world have come together to develop this vaccine.

“With every lockdown, people lose hope as plans are further put on hold.

“The vaccine is our one hope of a COVID-normal life, where some restrictions exist but lockdowns are a thing of the past.

“I have one message for our community: we all have a part to play to protect ourselves and our community.

“Please choose to get vaccinated.”

The campaign will begin today, with messages from community members to be added across the city over the next four weeks.

Details: hume.vic.gov.au/coronavirus